2023

Encouraging more users to adopt a consistent meditation routine.

Context

Today, the issue is to establish a meditation routine and stick to it in the long term. In a team of 3 designers, we were asked to design a new feature.

Only 8% of users convert to a paid subscription after the free trial.

12% retention on the app 30 days after download

8% of users convert to a paid subscription

Only 12% retention on the app 30 days after download

The challenge

How can we encourage more users to turn meditation into a regular practice?

Project Goals

Increase Retention

Improve Monetization

Enhance conversion rate

Increase Retention

Improve Monetization

Enhance conversion rate

Increase Retention

Improve Monetization

Enhance conversion rate

Benchmark

Searching for ideas

To address this challenge, we conducted a benchmark to immerse ourselves in the world of meditation and explore existing competitors and leaders applications.

After these explorations, we created a Mindmap, a Crazy 8, and a Storyboard to help us think about the concept of our solution.

We noticed 3 common directions to guide our research :

Gamification

Personalized content

Personal development

Our solution

Creation of a mood tracker

1 : Record your daily mood & get personnalized content

2 : Track your mood through time to see your evolutions & be more self-aware.

USERS TESTS

Our Panel :

5 people who practice meditation

4 of them use applications

From 30 to 55 y/o

What did we learn ?

Users misunderstood the rating of personalized meditation.

Users are confused with the star rating system with the app store rating. And they expect to be able to rate their meditation outside the listening flow.

We changed the type of rating to a thumbs-up system and provide the option to rate whenever users want.

We changed the type of rating to a thumbs-up system and gave the option to rate whenever users want.

Users record & modify their daily mood

Users successfully completed this task without assistance and understood the possibility to generate personalized content and liked it !

However, we found it would be helpful to understand the direct benefits of our feature to have users mood reflected in the "Ed" Button

Users struggles to find and understand their Datas

Users instinctively navigate to the profile to find their datas but the amount of data confuse them.

We revamped the data page, with a new calendar & another data visualization.

Users can't find their personalized content

They confuse their personalized meditations with pushed ads. They look for it only on the home page

So we revamped the home screen and integrate the playlist without the need for additionnal clicks.

Thanks for
watching

Watch our flow, from the new splash screen to the rating screen.

This project enabled me to develope my UI skills and to empathize with users despite a topic I was unfamiliar with.

This fusion of business and human elements in design is a crucial aspect of my approach. I am enthusiastic about further applying these skills in future projects.

This project enabled me to develope my UI skills and to empathize with users despite a topic I was unfamiliar with.

This fusion of business and human elements in design is a crucial aspect of my approach. I am enthusiastic about further applying these skills in future projects.

Get in touch

Merci bisous !

Encouraging more users to adopt a consistent meditation routine.